Irish Pensioners Handbook 2014

George Hook

“I’m Hooked” – A Handbook of Helpful Hints & Tips
George Hook Launches 5th Irish Pensioners Handbook for Older People & Carers

Bluebird Care took possession of the 5th Annual Pensioner’s Handbook for the 2013 edition. Coming on board as main sponsors, the publication was distributed nationwide through all local Bluebird Care offices and was launched at the National Health Conference in March.

The 2013 FREE publication, which contains over 200 pages of helpful hints, tips, articles and local directories for older people and carers, is now available from Bluebird Care offices nationwide.

“It’s a great coffee table read, but more than that it’s a handbook of helpful hints and tips with practical information and a great directory. I’m hooked and others will too when they get their hands on it. Information is vital for older people and carers. I’m in the business of broadcasting so I know this.” says Newstalk’s George Hook who this week launched the Irish Pensioners Handbook.

In her foreword, Kathleen Lynch, Minister of State, Department of Health with responsibility for Disability, Older People, Equality and Mental Health says:

Screen shot 2013-08-27 at 1.26.18 PM
“I am delighted to see that this year marks the fifth edition of the Irish Pensioners Handbook, which by now is a well proven resource for pensioners, their families and many health care professionals.

The Irish Pensioners Handbook is published by Guerin Media, a Dublin based design and publishing agency providing creative solutions for print, publishing, branding, web and advertising needs since 1999. This 270-page publication is printed to the highest possible specifications, and is specifically designed for older people and those caring for the aged, offering an opportunity to advertise directly to this target market.

The publication provides in-depth, relevant and expertly sourced information, which our senior citizens can access easily and in a single source. Our circulation and print run have more than doubled, we have received reviews in every national and most regional newspapers, we have agencies and experts in many fields pro-actively seeking contributions, our advertisers are pre booking spaces, the responses from our readers are numerous, positive and encouraging and we feel that we have managed to make the The Irish Pensioners Handbook a brand that is growing, is recognisable, and most importantly, of genuine worth. Having launched just four years ago we could not have envisaged that we would have arrived so quickly to this level of success.

This publication offers a unique opportunity to promote your message and your company’s products to a very specific audience across the nation and to leave that message active throughout the year!

Talk to a member of our team on 01 4603615 or email our Advertising Manager directly today to find out how you can get involved in the The Irish Pensioners Handbook 2014. Spaces are limited. We are on hand to help with the design and placement of your editorial or advert and we look forward to your involvement.

Frequency: Annual.
Readership profile: pensioners, health and senior care professionals

To see past editions, Visit The Irish Pensioners Handbook website >>

Screen shot 2013-03-07 at 4.35.19 PM
Click me to download PDF of The Irish Pensioners Handbook 5th Edition!

* Please note that there is only one The Irish Pensioners Handbook publication circulated nationally.